It´s some time ago when the WordPress.com people introduces WordAds. They talked about WordAds first time in November 2011 and I reblogged the news at that time. WordAds is a program that allows bloggers of the wordpress.com community to earn some money. This works on the way that they can enable ads on your blog and you will be paid by cost per impression (CPI) or in other words, the more people visit your blog the more you can earn.
Now some people would say that they don´t want ads on their blog but the reality is that there are already ads on your wordpress.com blog unless you paid for the no ads upgrade. I started blogging with the intention to have a platform where I can write down my thoughts or where I can collect content I produced. We get a lot of stuff for free here on WordPress and this is awesome but when I heard about WordAds, I started to think that it is just fair if I can get a share of the revenues and ads that are shown on my blog anyway. That was basically the reason why I started to apply for the WordAds program and my blog was accepted. If you want to learn more about WordAds, then check out their website.
Nothing did change for me. I was still here to write down my thoughts or some things I know and the only difference was that I now would get a share of the revenue. I thought this would be fair. I didn´t start to fight for traffic to earn more, I simply did what I always did, writing about all my different interests and that not in my native language (as I mentioned often, I enjoy to learn english).
Over the time I found a lot of blogs where people state that WordAds wouldn´t allow them to make meaningful earnings, while I did notice the exact opposite. I thought some people would expect to get rich quick while I never expected that I could live from blogging as this is rather unrealistic for a “fun blog”. It also must be considered that WordAds does pay out much better if visitors come either from the USA or Europe. That´s what you can find out on the WordAds blog and it seems that this has to do with the advertise partners which pay much more in the USA and Europe. This sounds very logical and if your traffic comes mainly from India (as Example), it won´t allow you to earn much. Another thing is that you usually need thousands of visitors even from USA or Europe to see meaningful earning. But I don´t want to dig too deep into this subject as I do not work for WordAds. I just can tell you what I found out on my own.
What I want to show those who would like to give WordAds a try, is that I do think you can earn some Dollars with WordAds in case your blog is targeted to the above mentioned areas and if you have at least some thousands of visitors and page views per month. It still won´t make you rich but it is enough to call it a good revenue for all the hard efforts to share opinions, knowhow and what not. It is even enough money that could be used to upgrade our blogs, to compensate domain costs or what ever. As you can see, I simply disagree that it is too less because it depends on the traffic and some other factors. This is why I want to show you my information’s and my experience with WordAds. I do think it is better than some people wrote. But enough, let´s dig into some data now.
One important thing to know is that WordAds does only pay out if you reached $100 of earnings. I activated WordAds on my blog in July 2013 when my blog received 7639 views in the month. I guess this was pretty low traffic and I was a little bit disappointed too when I saw my first earning of $4.28 but there was a slightly increase in traffic the following August month and this resulted in $5.33 of earnings but as you can see, with this traffic growth rate I would wait round about 18 more months to see a $100 cash-out. I noticed that any amount of page views below 10000 could be considered as low traffic when we talk about the revenue I saw. I even started to ask myself why they accepted my blog but on the other side I remember that they warned me. I asked my self if it is worth to show ads on my blog but I stayed cool as they would show ads even if I would deactivate WordAds as long as I wouldn´t rent the “No Ads Upgrade” which I didn´t plan to do.
I started with the Simple Ad option the first two month and decided to let them activate the Optimized Ad layout in September when I remember right. in September 2013 I got 13015 views on my blog and $10.76 were added to my balance. In October 2013 my traffic was doubled and $22.58 were added. In November 2013 I received 54572 page views and I remember it was due to the fact that a very popular news magazine linked to one of my articles. This did catapult one of my articles on the first Google page. Some other articles got attention and links as well and the game changed as $48.22 were added to my balance. With a balance of $91.17 I knew that I would only need another month and $9 to reach the minimum cash-out level but I received 43278 page views and $42.09 were added so that I overstepped the minimum cash-out level with $133.26 and I received it on PayPal.
In my table you can see that the ad impressions are always different to the page views my blog received. The explanation is simple. Many people run ad blocker for example and that means that not every ad will be shown. I calculated based on the six months that 44.83 % ads will be blocked by people. This is the average value based on all months and this means you can basically cut your traffic by half to understand how many page views will give you revenue. I visualized this with a graph in Open Office…
This is also visible in my first image with the table. Basically you would get an average of $0.20 per 100 ad impressions but as I explained, ad impressions aren´t the same as page views due to the fact that many people simply block the ads. This means you would rather get $0.09 if we talk about 100 page views.
Now we could even calculate a dozen of different things out of these values. How much monthly stable traffic would we need to get $100 out each month? Well we take the entire value of 149978 blog or page views from my table and divide it with the entire earnings $133.26 of all months together and then we need to multiply the result (round about 1125.45) with the value 100. We will need a monthly traffic of round about 112545 page views. I love rule of the thumb estimation and would say that you simply need 100k page views per month to get $100 out each month. Some might argue now that this is not much but multiply it by 12 and you have $1200 extra revenue in a year for what? For doing what you would anyway do if you are interested in blogging. Writing! I´d say take the money or let them take the money. It´s way enough money to compensate your costs if you have a domain or if you pay for other upgrades.
I showed in my table that it is possible with consistent blogging to double the numbers. Sure, sometimes it is also based on luck if your articles get a lot of attention or in the best case if they get links to increase your Google visibility. But it doesn´t matter anyway. If writing is your favorite activity and if you write a lot and if you believe in your activity, sooner or later people will find your stuff. Yea, you will need a minimum amount of page views to get accepted to the WordAds program but I thought it is not too much. I guess that this is the last problem if you already have some thousand visitors each month.
Many people think that it is unethical to get a little income as a blogger but some forget that we put a lot of efforts into our things and it takes time and sometimes even money. I do think it is ethical very reasonable to get something back for our efforts. And to be honest, what do you mean how bigger networks stay alive? Do they write all the cool stuff you can read everyday for free? No, they have revenues too. I won´t refuse to accept revenue as well. Apart from that, nothing changed.. I simply continue writing about my interests.
Do you run WordAds on your blog? What is your experience? Or have you thought about giving it a try? Tell me your opinion in the comment section if you like.