Google is experimenting with ranking boosts for very mobile-friendly sites. Google does already penalize sites that offer a bad mobile-experience but they will now go one step further. It’s now official, Google will tag very mobile-friendly sites with an internal label that will result in a ranking boost for the sites if they meet the mobile-friendly criteria.
They will roll the changed out over the coming weeks and the criteria to get the own site tagged as mobile-friendly are the following as they state on their blog:
- Avoids software that is not common on mobile devices, like Flash
- Uses text that is readable without zooming
- Sizes content to the screen so users don’t have to scroll horizontally or zoom
- Places links far enough apart so that the correct one can be easily tapped
Additionally they suggest you to test your site with the Mobile-Friendly Test and they suggest to read the Webmasters Mobile Guide if you want to improve the mobile experience of your site. Furthermore they suggest to use the Mobile usability report of the Google Webmaster Tools and to check out the how-to guide for third-party software to find out how to get the best user experience with templates for content management systems like WordPress and Joomla.
The coming changes are meant to give people the possibility to find sites with the Google search that give a very good experience on mobile devices. Up to-day there are still many sites that offer a bad mobile experience and that is indeed a no go because so many people use mobile devices. Google does state correctly that you can still find many sites that show small and little text and links and where you need to scroll sideways and scroll in to actually read the content. Admins must adapt to new technologies and it’s good that Google does take it very serious. At the end it will give us all a better experience when we use our mobile devices to find and read content.