Writing in a Niche or Broad Blog?
The WordAds blog did write about niche and broad blogs and they say that both variants can work when we talk about blog traffic, readers and so. They do come to the conclusion “Ultimately, you should write about what you want to write about.” and I think that is so true as simple as it sounds.
My regular readers know that my blog is not a niche blog and that my blog (which I really called my diary) is broader and about various subjects in my interest. I noticed that my traffic comes mainly from search engines and fewer by followers or regular readers at least if I go through the total amount. That seems to be the opposite of what is mentioned in the article of WordAds. But I do still agree with many other points of the article over there. But let me write about my opinion when it comes to niche and broader blogs.
I do understand people who want to create or who maintain already a niche blog. I myself have much more fun to write about “this and that” and I dislike to limit myself within a subject as I really noticed that these borders of a niche blog always stopped me to work on my niche projects in the past, so that I even sold the domains of my older projects.
It´s like if I would want to write about anything while I notice “Wait, this does not fit into the niche of my blog”. I have so many interests that I would need several niche blogs. And this is why I just maintain one more general blog today.
I really agree with the conclusion of the article of the WordAds blog. Write about what you want to write about. I think if you want to focus on one or two different subjects most of the time, then two independent niche blogs would work really well. With just two focused subjects it would not hurt too much if you manage two different blogs. But if you have too many interests you want to write about, then it might be a better idea to put all your thoughts and work in just one broader blog because it is less time-consuming as you just need to log into one dashboard. As WordAds wrote… do what works in your opinion better for you.
One thing I can say is that a general blog does not have any disadvantages over a niche blog, when we talk about traffic. That there would be any disadvantages, that is in my opinion one of the rumors spread by many self-appointed search engine optimization experts. But based on my own experiments and experiences, this is simply wrong.
Above you can see a screenshot of my blogs traffic. You notice that the blogs traffic is growing since 2011 until today. And I am not finished yet with blogging, if you know what I mean. I do not want to brag, I simply put this screenshot up for those who would like to write in a broad blog but didn´t start off as there are still concerns that it would be any harder to get meaningful traffic to the blog. Started with zero views, my blogs traffic increased so much over time that 13,015 views in September are the latest numbers. And October is not over yet but it looks already like the numbers will continue to grow. What I want to say… even with broad subjects on the blog, it seems to be possible to get traffic.
Logically, if you give up with 100 monthly views as you think it is not enough and takes too much work, you never will see the traffic above 10,000. Same for me… If I give up today, I logically won´t have the chance to see the numbers growing even more. It´s that simple. To be honest, we as bloggers want to see the numbers growing but on the other side, we should not take that all too serious.
The focus should always be fun. If you do not have fun, nothing will grow anyway. Do you believe in your own articles? If so, then you are on the right way. I believe in my articles but not only that, I also do believe that blogging is a funny hobby which is the reason why nothing stopped me yet. As I said, it was different with niche projects I had in the past. So, you must find out what works better for you. Niche or broad? I found out that a broad blog works better for me if I want to have fun.
This article here was mainly written to show you that there are also possibilities with a broader blog. At the end it is always about the content you write anyway. What high traffic means is for sure debatable. Right, 100 views are less than 10,000 while 100,000 is much more. Do I mean that my 13,015 views in September 2013 were much? No, I think and we all know there is much more possible.
Do I expect that the numbers of my blog will be much higher next year? Yes, because at the moment I´m not planning to stop writing content for my blog. And according to some comments and the traffic on my blog, it seems that other people came here and a few found it interesting as well. Can you imagine how much like-minded people ask Google things daily you find interesting too? You simply can´t find out if you stop writing after just 10 articles. If you want to make your thoughts public, just do it. A blog is the right tool to do so nevermind if you will write in a niche or broad subject.
I just want to quote the WordAds conclusion again as it fits so much: “Ultimately, you should write about what you want to write about. Let the traffic come to you, and let that traffic stay if it wants to.”. And let me add… Do not give up just because the number do not grow fast enough. They will, if you believe in your doings. And again, do not forget… it´s not only about the numbers, it must be fun. Do blog if it entertains you.