No. I dont think that my Cat loves Amazon. In fact it could be any kind of Box. When I buy anything and when the Product Box is emptry, then my Cat always hops in the Box. It´s just so that I bought often on Amazon but as I said.. even if I place another empty Box, she will hop in. She can get pretty angry if I take the empty box to the Trash. Thats why I usually let my Cat play with the Box for some time. One day I noticed she was sleeping in one of those Product Packaging. But after some days I really bring it to the Trash because she did shred the Box. I assume it´s one of her Hobbys. 🙂